Ralph Lauren fans have a new place to congregate and shop the luxury label away from the masses, now that the brand has launched a new invite-only club.
Surprisingly, the quintessentially American designer chose to open the elite club, called Palazzo Ralph Lauren, not in the U.S., but in Milan, Italy.
The club is members only, according to the New York Times, but those clients who are lucky enough to score an invitation will be treated to quite the shopping experience. Two different reception areas - one for men and one for women - sit inside the historic building, where visitors can sift through the latest Ralph Lauren products in peace.
To celebrate the club's opening, the brand staged a private presentation of the Spring 2016 collection during Milan Fashion Week. Guests were able to view the latest looks from Lauren within the stunning space, and even place orders for the brand new line.
The Palazzo is also equipped with a rooftop terrace and in-house chef, according to Women's Wear Daily, so members will be able to enjoy a delicious meal without having to pause their shopping trip.
Other perks of membership include priority reservations at Ralph Lauren eateries - including the Polo Bar in New York City, which is notoriously difficult to get into - and access to private events held at the space, according to a press release.
To get a closer look inside the Palazzo's walls, click over to Women's Wear Daily.
