We've heard of subscriptions to boxes full of beauty products and even luxury fashion goods, but this new delivery service gives us something to really yap about.
Now, the Swedish company Wonderboo is jumping on the subscription bandwagon with a variation for canine companions.
Wonderboo advertises gourmet dog food made from only the highest quality ingredients, setting it apart from competitors who, the company claims, uses subpar scraps. Owners can sign up to receive a weekly delivery of seven individually-wrapped luxury dog meals, and can choose from flavors such as beef and cod.
Prices for the weekly food packages range from $20 to $40, depending on portion size, and special sets sell for as much as $75. For dogs looking to achieve a slimmer figure, there is a 14-day "doggy detox" available.
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In addition to the weekly deliveries, Wonderboo also operates a doggy food truck full of samples, treats and meal packs. You can find the truck at various locations in Båstad, Sweden (and nail down its exact location using Wonderboo's Instagram account).
Unfortunately, the gourmet grub is currently only available for shipping in Sweden. But the company says they're headed to more countries soon - let's hope little Fido can contain his excitement.
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